Search Engine Optimization (SEO) is essential for making sure your customers can find your website or content. Our instructors help small businesses unlock their website’s search potential on a daily basis, and we want to share the basics with you. Learn how to make your site search and user-friendly.
Spiders & Algorithms
Understanding how search engines work is half the battle. Learn what makes sites like Google and Bing tick and how that impacts your site and content.
Meta Tags & Relevant Content
We cover the basics of “technical” SEO and how it relates to the content you’re creating for the people who matter most – your users!
Metrics & Success
Knowing what metrics matter and what metrics are vanity can be the difference between getting customers and wasting time.