In today’s world, there is no forgoing an online presence. Done right, digital marketing can boost sales and improve brand awareness. Putting together a cohesive digital marketing strategy, however, can seem overwhelming if you’ve never done it before. Let us help you get started! Our instructors have years of experience researching, planning, and executing digital marketing strategies.
Strategy and Planning
The first ingredient for digital marketing success is strategy. We will walk through how to create a solid strategy for a winning campaign and plan out your next steps.
Goals and Tactics
We will cover how to set S.M.A.R.T. goals and pick tactics that will support your strategy. We will also discuss why you should know the difference between tactics and strategies.
Measuring and Reporting
Digital marketing never stops, so it’s important to know how your strategy is working and if you need to adjust any tactics. Learn how to run and read reports to measure success.